EDWARD MASON
Communication and Leadership Coach
STRATEGY - DIFFERENTIATION - PRESENTATION
What I do
I help people and teams to stand out – so that prospective clients,
investors or colleagues actively engage with them.
Why people work with me
Clear, confident and consistent communication is vital in creating competitive edge.
It’s not enough to have a great product, service or idea.
When you get it right it brings teams together, engages your audience and creates an aura.
There is a gulf between right and nearly right:
even a small discord in message will jar when it's amplified - hence the little gramophone device.
My role is to help you get it right.
That takes experience, insight and empathy.
‘If you can’t communicate it, it might as well not exist.’
How I do it
The approach brings together commercial acumen with emotional intelligence
- rare bedfellows yet both vital in building real engagement.
I work with you to get proper insight into your audience, I help you align your areas of real advantage and I help each member of the team to communicate authentically and with the inner confidence that brings.
PITCH COACHING
The start – and the core
– of much of my work.
I work with a small number
of organisations and like to build long- term working relationships.
PITCH DEBRIEFING
A crucial part of understanding what clients really want and need.
Being independent means
that people give more
objective feedback.
1:1 COACHING
I coach individuals at every level
of experience to build their communication skills, applicable
as much to everyday interactions as to the grandstand moments.
DIFFERENTIATION
In many cases the need for more consistent clarity of purpose across the team or organisation emerges.
I have a strong ‘alignment’ process to help you find the pure signal that can be amplified with the confidence that it will not then distort.